50 (Grape) Reasons to Visit Temecula’s Wine Country

.Conveniently located within an hour’s drive from San Diego, Orange County and Palm Springs, and within 90 minutes of Los Angeles, Temecula Valley is widely recognized as Temecula Valley Southern California Wine Country. Although you may not be as familiar with the wines of this region, the popular wine destination is Southern California’s largest wine producing region by volume with an impressive list of award-winning wines, upscale wine country inns and cutting-edge wine cuisine.

 More than 50 Reasons to Visit

The Temecula Valley Winegrowers Association (TVWA) and Visit Temecula Valley (VTV) are rolling out an enticing array of events and programs, including an intimate wine dinner among the vines and the launch of a commemorative wine, to celebrate the important milestone for the region throughout the entire year.

“Temecula Valley wine country has a rich history dating all the way back to the 1800s when wine grapes were first planted in Temecula by the San Juan Capistrano padres,” said TVWA Executive Director Krista Chaich. “In the 50 years since the first commercial vineyard was planted here, the region has flourished despite some very real challenges. We are excited to share these remarkable stories about the passionate entrepreneurs and talented winemakers who have poured their hearts and souls into putting Temecula Valley on the global wine stage.”

The 50^th Anniversary will be celebrated throughout the year, through various activations, including:

• Several social media campaigns, including a flashback photo feature, inviting visitors to share their historic pictures of Temecula Valley Wine Country using #cheersto50years
• “Celebrate Your 50^th With Us!”: Visitors who show ID or documentation indicating a 50^th milestone (e.g. anniversary or birthday) will gain access to various wine country perks at participating wineries throughout the year
• Launch of the Temecula Valley 50^th Anniversary limited edition commemorative regional wine. Pre-orders of this bottling will be available for purchase in the coming months
• A 50^th Anniversary dinner among the vines preceding the annual CRUSH ~ A Wine and Culinary Showcase; 50 guests will dine with Temecula Valley winemakers in a celebration of both harvest and the region’s history on Friday, September 28
• The 50^th Anniversary edition of the Temecula Valley “Behind the Wine Bottle” dinner series, slated to take place in select markets throughout the year
• Special stay packages at select hotels to include wine tasting and hotel accommodations
• Souvenir merchandise available for purchase at the Visitor Center in Old Town Temecula

Share the Passion

More than 200 years ago winemaking made its debut in California at Mission San Juan Capistrano, just 18 miles west of Temecula, and mission vineyards were first planted in the area in 1820. Temecula has demonstrated through the decades that it is an ideal locale for growing more than 28 varietals of wine grapes, hosting an enviable balance of geography, microclimate and well-drained soil.  Even the neighboring community of Fallbrook is trading in much of its famed avocado crops for grapes.

The first modern commercial vineyard was planted in 1968 by the late Vincenzo Cilurzo and his wife Audrey. Temecula Valley received formal recognition as an American Viticultural Area in 1984, first as “Temecula AVA” with a subsequent name change to “Temecula Valley AVA” in 2004.

“It was completely wide open and there weren’t any commercial [buildings]. The town of Temecula had about 200 people,” said Audrey Cilurzo about purchasing that fateful plot of land with her husband back in the 1960s, in response to a newspaper ad promising “Gentlemen Farming” in Temecula. “First we planted 25 acres of Chenin Blanc and 15 acres of Petite Sirah. We later sold that parcel, which is where Maurice Car’rie Winery is today. There are still original vines there. We weren’t even doing it to be profitable; this was our fun project.”

Temecula Valley now boasts more than 50 licensed wineries, producing over 500,000 cases annually. Temecula Valley Wine Country hosted more than 1.7 million winery visits last year, contributing $78 million to the regional economy, and supporting 4,800 jobs, according to the 2016 economic impact report generated by research firm Dean Runyan Associates. Temecula Valley wines regularly receive scores of 90 and above by wine media, and the region has received thousands of domestic and international wine awards.

More information on these programs and regular updates about all Temecula Valley 50^th Anniversary happenings can be found at www.temeculawines.org.